Amazon
Senior Technical / Data Science Product Manager
Some of our budget recommendations went to account managers, which meant integrating with Salesforce. That integration was extremely slow and extremely painful. Even Amazon needed a large team of engineers just to maintain and update Salesforce. If a CRM costs that much to bend at Amazon's scale, a small business has no chance. Made In Motion exists so the CRM bends to the business without an engineering team behind it.
I managed the application of generative AI and machine learning models to media and budget planning across Amazon DSP and Sponsored Ads.
That meant negotiating how budget-planning recommendations were integrated throughout Amazon Ads, and working with data science, engineering, and sales teams to tune the recommendations for efficiency and return on ad spend.