Latest · Building Made In Motion

The cost of making a CRM fit never shows up on the pricing page

Companies spend about $80 billion a year on CRM licenses, and an estimated $50 to $80 billion more making those systems fit. That second bill is the one worth killing.

September 26, 2026·4 min read

Building Made In Motion

Made In Motion gives you a CRM that fits your business. Start from our standard CRM or a version built for your industry, then customize it through a simple conversation. Our AI agents build what you describe, with no consultants and no second bill. Specify it today, use it tomorrow.

Co-founder, since October 2025·Cambridge, MA·madeinmotion.ai

Sep 26: The cost of making a CRM fit never shows up on the pricing page
Sep 26: Hello, again

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About

Co-founder of Made In Motion. Before that, product and engineering leadership at Amazon, MediaMath, Oracle, and Thomson, and three startups of my own, two of them acquired. I write here about what we're building and what I'm learning along the way.

Before this

2021–25: Amazon sr. technical PM, Ads
2017–21: MediaMath sr. product director
2016–17: Oracle director, mobile eng
2015–16: Blade entrepreneur in residence
2012–15: Cannonball co-founder → Google
2011–12: MocoSpace VP game platform
2010–11: WHERE product director → PayPal
2008–11: Geocade founder → MocoSpace
2006–08: Lewtan consultant
2001–05: Thomson via NewsEdge · director, site leader

One page per company: what I did there, and what I took from it.

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