Cannonball
Co-Founder, Head of Product · Acquired by Google
Start with the customer's primary problem and stay on it. For Cannonball that problem was the overloaded inbox. Everything we built came from asking how to get someone through their email faster, and features that look obvious now came out of that focus. Made In Motion starts the same way. The primary problem is a CRM that doesn't fit the business, and every decision traces back to it.
I co-founded Cannonball and led product for our iPad and iPhone email app, overseeing engineers, designers, and marketing. We grew to more than 150,000 users, raised multiple rounds of funding, and were named best email app for iPad by Mashable. Cannonball was acquired by Google in 2015.
Staying on the overloaded-inbox problem produced a set of features that no one else was doing at the time, and that Apple and Google later adopted:
- Swipe to mark as unread
- Swipe to unsubscribe
- Block senders that don't let you unsubscribe easily
Press
- Cannonball for iPad reorganizes your inbox automatically TechCrunch, October 2013
- Cannonball product overview video for the release, on Vimeo
- Cannonball's smart visual email client now available to iPhone users The Next Web, on the iPhone launch
- Cannonball for iPhone video, on Vimeo