35% of Post-ChatGPT Web Content Is AI-Generated
What Happened
Research drawing on Internet Archive data and content classifiers found a sharp inflection in AI-authored content starting late 2022. Beyond volume, researchers noted a tonal shift: AI-generated text skews relentlessly upbeat and uniform, flattening sentiment across the open web.
My Take
Forget hallucinations — the bigger long-term risk is homogenization. If a third of new content sounds the same and is trained on output from the same handful of models, the web becomes a low-information echo chamber, and search/RAG quality degrades quietly. For any business that depends on content for SEO, lead gen, or thought leadership, the playbook flips: scarcity of authentic human perspective is becoming the moat. Distinctive voice is now a measurable competitive advantage.
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