OpenAI Ships GPT-5.5 Series at Double the Price
What Happened
OpenAI released GPT-5.5 and GPT-5.5 Pro ($30/$180), targeting longer multi-step agent execution and improved token efficiency. Early developer feedback praised coding gains but flagged persistent hallucination behavior. Pricing roughly doubled previous tiers, signaling OpenAI's confidence that agentic workloads justify the markup.
My Take
The doubled price is a tell — OpenAI is no longer competing on cost-per-token, it's competing on cost-per-completed-task, and they're betting enterprises will pay 2x for fewer retries. That's defensible if true, fatal if not. Watch enterprise renewal rates over the next two quarters; if Fortune 500 buyers don't see proportional task-completion lift, this is the first crack in OpenAI's pricing power and the moment open-weights options start eating share from below.
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